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Should Your Fleet Ditch Lettering?

If your business is big enough to have a fleet of vehicles (two or more) for any reason—whether shuttling, service, sales, or just distribution—then you probably already know the value of custom markings.  Many business owners or manager think that custom lettering is enough to adve... Read More

How Vinyl Murals Set The Tone At Your Restaurant

I’ll admit it—I’ve got an unhealthy fascination with Kitchen Nightmares.  If you can ignore all of the staged conflict, it’s a fascinating show that speaks to some of the keys to a good business model.  I can say confidently that the viewers are exposed to some real... Read More

4 Rules for Vehicle Wrap Design

If you’ve got a business that’s has a mobile, real-world presence, then you’ll know that a vehicle wrap is a popular way to get leverage out of your field presence.  But some wraps, though well-intentioned, are difficult to interpret.  After all, the best way to determine... Read More

Trend Spotting: 5 Creative Bus Wraps

Buses are an excellent opportunity to get out awareness about your brand, whether you’re wrapping your own vehicle or you’ve leased advertising space with a transit organization.  Here are five creative wraps that great brands have used on buses around the world. Copenhagen Zoo ... Read More

Window Graphics and How To Use Them

If you’re a fan of this blog, you’ll know that we occasionally talk about using window graphics to promote your business or organization.  There are other posts that go in-depth about the features and benefits of a graphic, but that begs the question, what do you put on the graphics... Read More

What to Expect When Getting a Vehicle Wrap

On this blog, I’ve talked on occasion about how getting a vinyl wrap for your car is different—easier, really— from getting a paint job.  But that doesn’t answer any questions about how it’s different.  Let’s take a moment to explore what you can expect ... Read More

Trend Spotting: 5 Celebrity Custom Wraps

Without a doubt, people in the know are adopting vehicle wraps as a great way to make their new cars stand out.  There’s definitely been a trend toward covering your car in a muted, matte black exterior because in a world of shiny new cars, those wraps make your vehicle stand out as downr... Read More

Vinyl for Car Dealerships

If you’re in the business of owning or managing a car dealership, you’re in a little bit of a predicament.  The end consumer isn’t keen to come in and buy from you with frequency.  In that case, it’s important to keep up your awareness marketing to remind people how... Read More

Wraps For Contractors: Indispensable And Economical

If you’re a contractor of any kind, then you know that you’ve got to be creative with your marketing.  Recently, there’s been a one-two punch that has upset many contractors’ marketing game plans.  The economic climate, of course, makes it harder to see a return on ... Read More

Window Graphics: What You See Is What You Get

Part of the appeal of operating a storefront is getting walk-ins, especially in a high-traffic area.  There are a variety of tools to make sure that happens.  Many big franchises have custom architecture or big signage for name recognition.  But if you’re on your own or on a bud... Read More