In hyper-competitive markets and economies, businesses need to take advantage of every strategy and tactic to increase their visibility and relevancy. For businesses and enterprises with a fleet of commercial vehicles, one of the most effective tactics to improve marketing impact and overall expo...
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As a growing business, you've become borderline obsessed with finding the best way to grow your company's brand. After all, a business's brand is synonymous with how well they're recognized and remembered by the public - and how strong of a legacy they will go on to create.
With branding being thi...
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It’s no surprise, your vehicles all need some kind of maintenance. You’ve got to schedule in oil changes, tire rotations—and when you start collecting grime that needs to get washed away, you’re technically maintaining that lovely paint job.
When you’ve got a vi...
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Among small businesses, offering home services is a growing trend. I’m talking about things like laundry services, maids, cooks and chefs, and landscaping, as well as some off-beat service like antique hunting or organizers. Home services are characterized by accessibility to the c...
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Why Wrap, and not Paint?
Many inquiring customers often wonder to themselves, “Why should I wrap my car instead of painting it?” A paint job can range from $1,000-$10,000 depending on the quality and color choice. Whereas a vehicle wrap can cost $500-$3000+ depending on the vinyl wrap. ...
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Sometimes, it’s easy to tell if someone is motivated by cost or value. Here’s an example: it’s not uncommon for us, or any other wrap shop to get a request to for a quote on a prospect’s vehicle. And some of the time, that quote is met with an indignant response. ...
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Let me fill you in on a little secret: the wrap that you’ve got on your vehicle is one of the most powerful and diverse tools in your advertising arsenal. Don’t believe me? Well, there are some specific strategies that you can use to turn that utility player into an MVP. Used well,...
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Small business owners, be honest with me: when you think of advertising, you’re thinking in terms of radio, TV spots, and print ads. Am I right?
I don’t blame you. TV, radio, and print ads are the media that brought our society to the place it’s at today. And be...
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For business-to-customer (often abbreviated as ‘B2C’) businesses, the right advertising strategies are super-important. The size of your company, which is often judged as a heavy factor, matters much less than how well you can engage your customer. Today, all of the tradition...
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