Why Wrap, and not Paint?
Many inquiring customers often wonder to themselves, “Why should I wrap my car instead of painting it?” A paint job can range from $1,000-$10,000 depending on the quality and color choice. Whereas a vehicle wrap can cost $500-$3000+ depending on the vinyl wrap. ...
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Among small businesses, offering home services is a growing trend. I’m talking about things like laundry services, maids, cooks and chefs, and landscaping, as well as some off-beat service like antique hunting or organizers. Home services are characterized by accessibility to the c...
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It’s no surprise, your vehicles all need some kind of maintenance. You’ve got to schedule in oil changes, tire rotations—and when you start collecting grime that needs to get washed away, you’re technically maintaining that lovely paint job.
When you’ve got a vi...
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Let me fill you in on a little secret: the wrap that you’ve got on your vehicle is one of the most powerful and diverse tools in your advertising arsenal. Don’t believe me? Well, there are some specific strategies that you can use to turn that utility player into an MVP. Used well,...
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Sometimes, it’s easy to tell if someone is motivated by cost or value. Here’s an example: it’s not uncommon for us, or any other wrap shop to get a request to for a quote on a prospect’s vehicle. And some of the time, that quote is met with an indignant response. ...
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Small business owners, be honest with me: when you think of advertising, you’re thinking in terms of radio, TV spots, and print ads. Am I right?
I don’t blame you. TV, radio, and print ads are the media that brought our society to the place it’s at today. And be...
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If I were pressed to identify the businesses that would gain the most from vehicle wrapping, distributors and suppliers would be in the top three. A distributor or supplier business model has people out in the field all of the time, pushing product down the channel. While they’ve g...
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For business-to-customer (often abbreviated as ‘B2C’) businesses, the right advertising strategies are super-important. The size of your company, which is often judged as a heavy factor, matters much less than how well you can engage your customer. Today, all of the tradition...
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If you’re a contractor, worrying about building a brand can be a big hassle—it makes one more thing to do on top of performing services, administrative, and other sales work. That doesn’t mean you can get away from branding. But it does mean that you have to have a plan...
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In the last post, we covered a few reasons why you may want to ditch your self-installed lettering. Does that mean that we’re saying that branding isn’t important? Of course not! In fact, making sure that your fleet carries your message into the field is a requirement f...
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