It’s no surprise, your vehicles all need some kind of maintenance. You’ve got to schedule in oil changes, tire rotations—and when you start collecting grime that needs to get washed away, you’re technically maintaining that lovely paint job.
When you’ve got a vi...
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Small business owners, be honest with me: when you think of advertising, you’re thinking in terms of radio, TV spots, and print ads. Am I right?
I don’t blame you. TV, radio, and print ads are the media that brought our society to the place it’s at today. And be...
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Let me fill you in on a little secret: the wrap that you’ve got on your vehicle is one of the most powerful and diverse tools in your advertising arsenal. Don’t believe me? Well, there are some specific strategies that you can use to turn that utility player into an MVP. Used well,...
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Sometimes, it’s easy to tell if someone is motivated by cost or value. Here’s an example: it’s not uncommon for us, or any other wrap shop to get a request to for a quote on a prospect’s vehicle. And some of the time, that quote is met with an indignant response. ...
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If I were pressed to identify the businesses that would gain the most from vehicle wrapping, distributors and suppliers would be in the top three. A distributor or supplier business model has people out in the field all of the time, pushing product down the channel. While they’ve g...
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For business-to-customer (often abbreviated as ‘B2C’) businesses, the right advertising strategies are super-important. The size of your company, which is often judged as a heavy factor, matters much less than how well you can engage your customer. Today, all of the tradition...
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If your business is big enough to have a fleet of vehicles (two or more) for any reason—whether shuttling, service, sales, or just distribution—then you probably already know the value of custom markings. Many business owners or manager think that custom lettering is enough to adve...
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If you’re a contractor, worrying about building a brand can be a big hassle—it makes one more thing to do on top of performing services, administrative, and other sales work. That doesn’t mean you can get away from branding. But it does mean that you have to ha...
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In the last post, we covered a few reasons why you may want to ditch your self-installed lettering. Does that mean that we’re saying that branding isn’t important? Of course not! In fact, making sure that your fleet carries your message into the field is a requ...
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I’ll admit it—I’ve got an unhealthy fascination with Kitchen Nightmares. If you can ignore all of the staged conflict, it’s a fascinating show that speaks to some of the keys to a good business model. I can say confidently that the viewers are exposed to some real...
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