Small business owners, be honest with me: when you think of advertising, you’re thinking in terms of radio, TV spots, and print ads. Am I right?
I don’t blame you. TV, radio, and print ads are the media that brought our society to the place it’s at today. And be...
Read More
For business-to-customer (often abbreviated as ‘B2C’) businesses, the right advertising strategies are super-important. The size of your company, which is often judged as a heavy factor, matters much less than how well you can engage your customer. Today, all of the tradition...
Read More
If I were pressed to identify the businesses that would gain the most from vehicle wrapping, distributors and suppliers would be in the top three. A distributor or supplier business model has people out in the field all of the time, pushing product down the channel. While they’ve g...
Read More
If your business is big enough to have a fleet of vehicles (two or more) for any reason—whether shuttling, service, sales, or just distribution—then you probably already know the value of custom markings. Many business owners or manager think that custom lettering is enough to adve...
Read More
In the last post, we covered a few reasons why you may want to ditch your self-installed lettering. Does that mean that we’re saying that branding isn’t important? Of course not! In fact, making sure that your fleet carries your message into the field is a requ...
Read More
If you’re a contractor, worrying about building a brand can be a big hassle—it makes one more thing to do on top of performing services, administrative, and other sales work. That doesn’t mean you can get away from branding. But it does mean that you have to ha...
Read More
If you’ve got a business that’s has a mobile, real-world presence, then you’ll know that a vehicle wrap is a popular way to get leverage out of your field presence. But some wraps, though well-intentioned, are difficult to interpret. After all, the best way to determine...
Read More
I’ll admit it—I’ve got an unhealthy fascination with Kitchen Nightmares. If you can ignore all of the staged conflict, it’s a fascinating show that speaks to some of the keys to a good business model. I can say confidently that the viewers are exposed to some real...
Read More
Buses are an excellent opportunity to get out awareness about your brand, whether you’re wrapping your own vehicle or you’ve leased advertising space with a transit organization. Here are five creative wraps that great brands have used on buses around the world.
Copenhagen Zoo
...
Read More
If you’re a fan of this blog, you’ll know that we occasionally talk about using window graphics to promote your business or organization. There are other posts that go in-depth about the features and benefits of a graphic, but that begs the question, what do you put on the graphics...
Read More