1. Home Services: Here’s the Secret to Advertising in Your Community

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    Among small businesses, offering home services is a growing trend.  I’m talking about things like laundry services, maids, cooks and chefs, and landscaping, as well as some off-beat service like antique hunting or organizers.  Home services are characterized by accessibility to the consumer market and...
  2. Learn How to Care For Your Vehicle Wrap

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    It’s no surprise, your vehicles all need some kind of maintenance.  You’ve got to schedule in oil changes, tire rotations—and when you start collecting grime that needs to get washed away, you’re technically maintaining that lovely paint job. When you’ve got a vinyl wrap, you...
  3. Wrapping For Distributors

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    If I were pressed to identify the businesses that would gain the most from vehicle wrapping, distributors and suppliers would be in the top three.  A distributor or supplier business model has people out in the field all of the time, pushing product down the...
  4. Branding For Contractors 101

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    If you’re a contractor, worrying about building a brand can be a big hassle—it makes one more thing to do on top of performing services, administrative, and other sales work.  That doesn’t mean you can get away from branding.  But it does mean that you...
  5. 4 Rules for Vehicle Wrap Design

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    If you’ve got a business that’s has a mobile, real-world presence, then you’ll know that a vehicle wrap is a popular way to get leverage out of your field presence.  But some wraps, though well-intentioned, are difficult to interpret.  After all, the best way to...
  6. What to Expect When Getting a Vehicle Wrap

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    On this blog, I’ve talked on occasion about how getting a vinyl wrap for your car is different—easier, really— from getting a paint job.  But that doesn’t answer any questions about how it’s different.  Let’s take a moment to explore what you can expect when...
  7. Trend Spotting: 5 Creative Bus Wraps

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    Buses are an excellent opportunity to get out awareness about your brand, whether you’re wrapping your own vehicle or you’ve leased advertising space with a transit organization.  Here are five creative wraps that great brands have used on buses around the world. Copenhagen Zoo The...
  8. Vinyl for Car Dealerships

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    If you’re in the business of owning or managing a car dealership, you’re in a little bit of a predicament.  The end consumer isn’t keen to come in and buy from you with frequency.  In that case, it’s important to keep up your awareness marketing...

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