1. Home Services: Here’s the Secret to Advertising in Your Community

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    Among small businesses, offering home services is a growing trend.  I’m talking about things like laundry services, maids, cooks and chefs, and landscaping, as well as some off-beat service like antique hunting or organizers.  Home services are characterized by accessibility to the consumer market and...
  2. The Hidden Benefits Auto Wraps Bring To Your Home-Based Business

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    Small business owners, be honest with me: when you think of advertising, you’re thinking in terms of radio, TV spots, and print ads.  Am I right? I don’t blame you.  TV, radio, and print ads are the media that brought our society to the place...
  3. Branding For Contractors 101

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    If you’re a contractor, worrying about building a brand can be a big hassle—it makes one more thing to do on top of performing services, administrative, and other sales work.  That doesn’t mean you can get away from branding.  But it does mean that you...
  4. Should Your Fleet Ditch Lettering?

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    If your business is big enough to have a fleet of vehicles (two or more) for any reason—whether shuttling, service, sales, or just distribution—then you probably already know the value of custom markings.  Many business owners or manager think that custom lettering is enough to...
  5. 4 Rules for Vehicle Wrap Design

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    If you’ve got a business that’s has a mobile, real-world presence, then you’ll know that a vehicle wrap is a popular way to get leverage out of your field presence.  But some wraps, though well-intentioned, are difficult to interpret.  After all, the best way to...
  6. What to Expect When Getting a Vehicle Wrap

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    On this blog, I’ve talked on occasion about how getting a vinyl wrap for your car is different—easier, really— from getting a paint job.  But that doesn’t answer any questions about how it’s different.  Let’s take a moment to explore what you can expect when...
  7. Wraps For Contractors: Indispensable And Economical

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    If you’re a contractor of any kind, then you know that you’ve got to be creative with your marketing.  Recently, there’s been a one-two punch that has upset many contractors’ marketing game plans.  The economic climate, of course, makes it harder to see a return...

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