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  1.

    Home Services: Here’s the Secret to Advertising in Your Community

    Posted by
    / March 7, 2013
    Among small businesses, offering home services is a growing trend.  I’m talking about things like laundry services, maids, cooks and chefs, and landscaping, as well as some off-beat service like antique hunting or organizers.  Home services are characterized by accessibility to the consumer market and...

  2. The Hidden Benefits Auto Wraps Bring To Your Home-Based Business

    Posted by
    / February 25, 2013
    Small business owners, be honest with me: when you think of advertising, you’re thinking in terms of radio, TV spots, and print ads.  Am I right? I don’t blame you.  TV, radio, and print ads are the media that brought our society to the place...

  4. Wrapping For Distributors

    Posted by
    / January 2, 2013
    If I were pressed to identify the businesses that would gain the most from vehicle wrapping, distributors and suppliers would be in the top three.  A distributor or supplier business model has people out in the field all of the time, pushing product down the...

  5. How to Reach Customers For B2C

    Posted by
    / December 26, 2012
    For business-to-customer (often abbreviated as ‘B2C’) businesses, the right advertising strategies are super-important.  The size of your company, which is often judged as a heavy factor, matters much less than how well you can engage your customer.  Today, all of the traditional ad media are...

  6. Branding For Contractors 101

    Posted by
    / December 26, 2012
    If you’re a contractor, worrying about building a brand can be a big hassle—it makes one more thing to do on top of performing services, administrative, and other sales work.  That doesn’t mean you can get away from branding.  But it does mean that you...

  8. Should Your Fleet Ditch Lettering?

    Posted by
    / November 22, 2012
    If your business is big enough to have a fleet of vehicles (two or more) for any reason—whether shuttling, service, sales, or just distribution—then you probably already know the value of custom markings.  Many business owners or manager think that custom lettering is enough to...

  9. How Vinyl Murals Set The Tone At Your Restaurant

    Posted by
    / October 25, 2012
    I’ll admit it—I’ve got an unhealthy fascination with Kitchen Nightmares.  If you can ignore all of the staged conflict, it’s a fascinating show that speaks to some of the keys to a good business model.  I can say confidently that the viewers are exposed to...

  10. 4 Rules for Vehicle Wrap Design

    Posted by
    / October 18, 2012
    If you’ve got a business that’s has a mobile, real-world presence, then you’ll know that a vehicle wrap is a popular way to get leverage out of your field presence.  But some wraps, though well-intentioned, are difficult to interpret.  After all, the best way to...

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