1. Home Services: Here’s the Secret to Advertising in Your Community

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    Among small businesses, offering home services is a growing trend.  I’m talking about things like laundry services, maids, cooks and chefs, and landscaping, as well as some off-beat service like antique hunting or organizers.  Home services are characterized by accessibility to the consumer market and...
  2. Learn How to Care For Your Vehicle Wrap

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    It’s no surprise, your vehicles all need some kind of maintenance.  You’ve got to schedule in oil changes, tire rotations—and when you start collecting grime that needs to get washed away, you’re technically maintaining that lovely paint job. When you’ve got a vinyl wrap, you...
  3. Wrapping For Distributors

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    If I were pressed to identify the businesses that would gain the most from vehicle wrapping, distributors and suppliers would be in the top three.  A distributor or supplier business model has people out in the field all of the time, pushing product down the...
  4. How to Reach Customers For B2C

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    For business-to-customer (often abbreviated as ‘B2C’) businesses, the right advertising strategies are super-important.  The size of your company, which is often judged as a heavy factor, matters much less than how well you can engage your customer.  Today, all of the traditional ad media are...
  5. Branding For Contractors 101

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    If you’re a contractor, worrying about building a brand can be a big hassle—it makes one more thing to do on top of performing services, administrative, and other sales work.  That doesn’t mean you can get away from branding.  But it does mean that you...
  6. How Vinyl Murals Set The Tone At Your Restaurant

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    I’ll admit it—I’ve got an unhealthy fascination with Kitchen Nightmares.  If you can ignore all of the staged conflict, it’s a fascinating show that speaks to some of the keys to a good business model.  I can say confidently that the viewers are exposed to...
  7. 4 Rules for Vehicle Wrap Design

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    If you’ve got a business that’s has a mobile, real-world presence, then you’ll know that a vehicle wrap is a popular way to get leverage out of your field presence.  But some wraps, though well-intentioned, are difficult to interpret.  After all, the best way to...
  8. What to Expect When Getting a Vehicle Wrap

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    On this blog, I’ve talked on occasion about how getting a vinyl wrap for your car is different—easier, really— from getting a paint job.  But that doesn’t answer any questions about how it’s different.  Let’s take a moment to explore what you can expect when...

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